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Probably 95% of people think they know how to write an article. Creating an article that has all the right elements that it should have is not always the easiest task. But most people don’t quite understand or realize all that needs to be done to produce an excellent article. Just consider the numbers of people who pay others to do their article writing for them. No need to worry, though, if outsourcing is beyond your financial means. Most people just need a little helpful advice, and they’re able to quickly see improvment. Writing articles allows for versatility in marketing, and all online marketers really should learn how to do it. The ability to write a fundamentally content-rich article will go a long way to achieving online success. Now, what follows are some tested and proven tips you can start using right after you finish reading.

While you’re writing, just remember that 99% of online readers suffer from impatience and short attention spans. And you know what that means: quickly bored and don’t want to have to spend too much time reading. Make those articles reasonably short, but not too short. There’s a short range of 350/400 to 500 words for article marketing content. If you write more than five hundred words you run the risk of losing your reader’s attention.  One caveat to this is if you are writing an extremely detailed how to or informational piece.  For instance I wrote an excellent article that was extremely long about the cost of copper repiping.  While it was really long, it also contains a ton of actual real world information that readers appreciate and value.  The bottom line is that you must use your judgement. Remember, it’s fine to write as much as you want, but only if you know how to keep attention and are experienced. Always try to keep your articles around one major theme. If you’re relatively inexperienced, then it’s highly recommended you stick to that game plan. The main problem concerns the best way to present more than one topic/theme within a single article. You’ll have a better chance of showing your expert knowledge if you stick to one developed topic. The danger of attempting this is that you could come across as too scattered and lacking in full knowledge. Also, you’ll find that it’s easier to write more articles by keeping things laser focused. The more articles you have under your name the more authoritative you will appear and the more links you will build to your websites.

Avoid using long paragraphs in your web copy and articles. Most people remember English class and writing a paragraph for each major idea. But, not here – not in your articles, so you can forget about that one. Internet audiences are restless, have short attention spans, and they want to read quickly. So your short paragraphs in your article will help them with this affliction, and your article will have a better chance at life. Always use line breaks between your short paragraphs – no brainer. Avoid indenting – too hard on the eyes. The reading habits of people online is that they tend to scan information, so your shorter paragraphs will help them. It’s not a question if it works, articles do work with targeted traffic generation. Simply stated, bad articles do nothing but harm your business reputation, and they will not bring you the traffic you want. It’s common sense plus business sense to take the time to learn how to write effective articles. If you do this, they will come – and you’ll be rewarded.